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Guest contributors from the "Front Lines That Illustrate The Principles And "lines that
the principles and in a way that makes it immediately apparent to reader how the material can be sed in modern real life public health campaigns Uses many examples from areas of public health interest that have arisen only in the past few years eg bioterrorism SARS West Nile virus Presents a solid marketing approach including well developed sections on communications but also providing guidance on how to manage pricing distribution and development of product or service offerings Includes worksheets A Suggested Reading List suggested reading list where appropriate references to other books that cover selected topics in greater dept.illustrate the principles and in a way that makes it immediately apparent to