Vijay Vaitheeswaran and I enjoyed his presentation Plus I met Vijay a couple of years ago when he was on campus for a faculty event and I had my picture taken with him how cool is that Some thoughts on Zoom The Global Race to Fuel the Car of the FutureThis 2007 book is written by two correspondents for The Economist and provides a US centric view of the geopolitical and economic forces that link Big Oil and Big Auto and of the potential for a hydrogen economy to resolve the environmental issues surrounding the burning of fos Well I really interested in future energy and this book is absolutely in my shopping list I hope I can buy or get it soon Looks like it s contain a pro and contra stuffs really fascinating and challenging to readfinally I have bought this book at Kinoku Why you want to run your cars on something other than oil Authors Iain Carson and Vijay V Vaitheeswaran depict Big Oil and Big Auto as the engines behind much of the world s climate problem Rather than condemn both they look ahead and describe how China or the US with the help of major car manufacturers could lead the way to an oil free future They understand that personal transportation is too beneficial to dismiss out of hand but that it must change They acknowledge that the world will not run out of oil any time soon but caution that the remaining concentrations are in the hands of countries that are unfriendly to big oil companies and the West Moving away from foreign oil reuiring greater fuel efficiency and using biofuels look like the right first steps they explain The authors expect the batteries fuel cells and even hydrogen their particular long term dream to dominate in future They note alternatives their vision but express their opinions uite firmly You may bristle if you disagree with a point or two but getAbstract finds their overall emphasis on weaning cars from oil and driving into a prosperous postcarbon future uite interesting along with their plea to readers to become part of grassroots movements for change Oil and money That s what drives the world This was interesting even though written in 2007 Big companies don t care at all about climate change and doing what is best for the Earth This book is a bit disjointed and not a page turner yet it was revealing to read about the car companies the motivations and interrelationships between countries I feel certain after reading this that there is no hope for a just world when great science and ideas are available yet ignored because they would disrupt the corrupt system already in place This is a good book on the future of fuel for our cars electricity ethanol gas natural gas etc I was fascinated
with the history of why we came addicted to oil including when Franklin the history of why we came addicted to oil including when Franklin Roosevelt went to Saudi Arabia to promise we will defend them if they promise to alway give us oil at the end of WWII I was amazed that Saudi Arabia can produce oil for less than 2barrel So when prices get to high and alternative fuels start looking good they can drop pricesI learned that hydrogen is a long long way away But electricity is coming soon I hope so for the sake of global warmin. EforeDrawing on years of industry research including dozens of interviews with motor and energy executives top policymakers and latter day Fords and Edisons Carson and Vaitheeswaran explain How Toyota became the world's largest automaker through innovation and superior performance Why American politicians have for decades failed to address our energy issues and global warming and how grassroots movements along with individual entrepreneurs innovators and outsiders are making real reform possible How these Green revolutionaries are creating new products powered by hydrogen electricity bio fuels and digital technologyAs political leaders debate our energy environmental and economic future Zoom offers a lucid and visionary portrait of what that future could be Anyone planning to vote will find compelling truth in its assertions and conclusion. .
I was hoping that this book would be an insight all that happening in alternative fuels and into what we can expect from automobiles the near and distant future it was mostly a history of the American Automobile and Oil industry It was worth my reading considering my interests and desire for nowledge in these areas however it was fairly redundant and basically regurgitating of facts and economic figures If you really care about cars and alt fuels this might be worth your while just so you have a base to move forward from but if you have been into these things for a while you probably don t need to read this also it will uickly be out of date Some thoughts on Zoom The Global Race to Fuel the Car of the FutureThis 2007 book is written by two correspondents for The Economist and provides a US centric view of the geopolitical and economic forces that link Big Oil and Big Auto and of the potential for a hydrogen economy to resolve the environmental issues surrounding the burning of fossil fuels The first six chapters provide a rather disjointed overview of the history of cars and oil companies and the efforts that these industries have made to preserve their dominant positions While interesting the book really begins in Part III with a discussion of the growth of Asian economies and the impact that increasing car ownership will have on the environment and the oil supply The following two chapters talk about clean fuels and smart cars and of the need for political change in Washington to level the playing field and allow clean energy to developFor some time I have been thinking about the role that business will play in solving the energy environmental issues that we face today This book presents the first argument that I have read for something which I believe is ey that the price of fuel needs to reflect its true cost to society including externalities such as security health and environmental harm It is ludicrous that the price of petrol is so low in the USA but the true cost needs to account for than simply the huge subsidies provided to highly profitable oil majors Think for example how much the price would rise if the cost of the Ira wars were included I must point out that while the authors do talk about the cost of energy security they don t suggest that the Ira wars were about the oil Zoom proposes five points1 Americans
NEED TO PAY HONEST PRICES FORto pay honest prices for fuels The price of gasoline must reflect the true cost to society imposed by its environmental geopolitical and economic harm This would level the playing field so that clean alternatives have a fighting chance2 The business of business is business Don t expect corporations to act out of goodwill charity or corporate social responsibility to tackle oil addiction There is nothing immoral or surprising about oil companies selling oil or car companies selling SUVs3 Leave it to the market to pick the winners History shows that it is disastrous to expect the government to back promising technologies It s best to leave this to the dynamism of markets and entrepreneurs4 Government must act While bureaucrats should not push favo. Zoom goes zero to sixty in nothing flat It's an exciting ride into the future of the world's favorite physical object the automobile Gregg Easterbrook author of THE PROGRESS PARADOX Zoom offers a new way to think about cars and energy that's ey to understanding the forces shaping business today It's smart well informed and insightful exactly what one would expect from two of The Economist's best journalists Chris Anderson author of THE LONG TAIL Zoom puts oil in its sights and sueezes off one telling round after another Car lovers will see a sunny future with other fuels; OPEC a steadily darkening twilight R James Woolsey VP Booz Allen Hamilton; former Director of Central Intelligence An incisive analysis of the end of the petroleum age including all its repercussions and opportunities Vinod Khosla Khosla Ventures Oil is the problem Cars.
Iain Carson Ë 5 charactersUred technologies there is a clear case for government intervention in energy and environmental policy due to the costly externalities involved in burning fossil fuels5 Individual action is the essential catalyst for change The ey to driving change in America s political system is grassroots involvementI am inclined to agree with all of these points I was hoping to learn about a potential hydrogen economy but
nevertheless enjoyed this book and was very interested in the economic arguments presented here The subtitle of The race toenjoyed this book and was very interested in the economic arguments presented here The subtitle of The race to the car of the future is overcooked this is a book largely about the oil and largely about oil in the US economyLike when you go to a comedy gig or concert and they announce the support act everyone groans you ache for the first half of the book history about oil and the US car industry to be over so that you can hear about thoughts on the future It s frustratingOverall it s well researched and there are some interesting sections but it s been badly organised and in places like when the exact same half page length paragraph is used word for word in two chapters poorly executed I had mixed feelings on this book The future of energy is obviously a topic that I m really interested in And as the authors both write for the Economist I figured it would be well written nowledgeable and informative It was informative and fairly nowledgeable but surprisingly poorly written I think the main problem stemmed from the fact that it was written by two authors The reason I say this is that the authors had an irritating tendency to repeat themselves or likely each other Also for the first 200 pages of the book there is little that could be labelled a coherent argument It is like a haphazard lurch through the automobile and oil industries with random anecdotes and interviews with the industries big names sprinkled in Of course while this is a bit frustrating the authors are obviously well tuned in to the oil and automobile scenes which makes these chapters informative despite the lack of arguments The one other frustrating aspect of the book was the writing style The Economist magazine prides itself on its objectivity above all articles always attempt to look at both sides of the argument
Is An Excellent Ualityan excellent uality a and a good uality in a book but for the first two thirds of the book I felt that the authors went a little bit too far in trying to present a balanced picture to the detriment of presenting any actual opinion or making a compelling argument Despite all of these complaints I was glad to have read this book The final 100 pages are unified than the previous 200 and once the authors got to their point I thought it was a good one I learned a lot in anecdotes than in hard facts but even so I feel like I have a better understanding of these issues than I did when I started the book Listened to the abridged audio version of this and really enjoyed it The book offers a balanced look at the history behind our addiction to oil some glimpses of amazing new technology and an optimistic yet cautionary conclusion and call to arms It is narrated by one of the authors. Are the solution Those two simple sentences by the authors of Zoom define the scope of their illuminating and important book an examination of a transformation in business and culture that is occurring before our eyes We are living in the midst of a Great Awakening People are seeking environmentally sound alternatives to gas guzzlers Detroit's reign is over Oil companies despite their billion dollar profits could be on the brink of extinction if they don't adapt And citizens all too aware that these industries have lobbied politicians into gridlock over energy policy are mobilizing to support leaders who advocate new policies In Zoom Iain Carson and Vijay V Vaitheeswaran award winning correspondents for The Economist show why and how geopolitical and economic forces are compelling the linked industries of oil and autos to change as never